There is no better way to celebrate the start of summer than visiting Chelsea in Bloom, Chelsea’s prestigious annual floral art show.
From 10.00am until 10.00 pm
At Sloane Street, Duke of York Square, Pavillion Road
Chelsea
Free
Produced by Cadogan in association with the Royal Horticultural Society (RHS), it will transform the streets of Chelsea from the 21 to 26 May with breath-taking floral displays. The annual competition has grown dramatically each year with Chelsea’s best retailers, restaurants and hotels adorning themselves with creative designs to compete for the coveted awards.
What is the theme
this year?
This year’s theme is ‘Summer of Love’, inspired by the Royal Wedding and the 60’s/70’s cultural revolution – from the Palace to the King’s Road! The competition showcases floral displays reflecting the participating retailers’ interpretation of the theme in their own unique style. Last year’s ‘Best Floral Display’ winner, Hackett, set the benchmark high along with other award winners Kiki McDonough, Rag & Bone and Smythson all ‘Highly Commended’, Tom Davies for the ‘Innovation’ award and Club Monaco who won ‘People’s Champion’.
How are the
winners chosen?
The displays will be judged by an expert panel, with winners announced on Tuesday 22 May. The People’s Champion Award will be chosen by open voting via this website – voting will go live on Tuesday 22 May, so be primed and ready! Voting will close at midnight on Thursday 24 and the winner announced on Friday 25 May.